About Us

AlorabyAnindita is the thread that binds stories—humble, yet profound, woven into the fabric of our daily lives. The name itself felt like a whisper from fate, a signal that had always been there. What once seemed like a simple childhood moment revealed itself to be a glimpse into the future. A future where a deep passion for India’s rich art and culture was nurtured and allowed to flourish. Against all odds, Alora came to life, founded by Anindita, who followed the call of her heart.

Alora is not just a design house; it’s a bridge between eras, where tradition meets the pulse of modernity. Every piece is a testament to detail, whispering stories of elegance, daring boldness, and timeless grace. The name ‘Alora,’ inspired by the essence of thread, symbolizes the deep-rooted heritage of Indian craftsmanship. Just as every masterpiece begins with a single thread, every Alora creation is a fresh narrative waiting to unfold, bringing something new to life with each experience.

At the heart of Alora’s collection is a focus on unique ethnic wear that pays homage to India's cultural legacy. Our creations include graceful sarees, intricately designed kurtas, stunning blouses, and finely tailored shirts - all of which blend tradition with contemporary styles. But the artistry doesn't stop at clothing. Alora’s jewellery, crafted with precision and love, adds an ethereal touch, while our home décor items bring a taste of Indian heritage into living spaces.

These designs are more than clothes - they are woven emotions, crafted with familiar, soul-touching fabrics that evoke joy. From the hands of artisans across India, whose raw and untamed creativity flows through every stitch, Alora draws upon ancestral weaving techniques that breathe life into every creation. With each piece, tradition speaks, and Alora listens, transforming it into something uniquely its own.

We honor the unsung heroes - the artisans whose craftsmanship keeps this ancient art form alive. Alora is their tribute, a silent salute to their skill and spirit. With every fabric touched by countless souls, Alora aims to keep the flame of artistry burning brightly, a legacy passed down through the generations. Whether it’s the clothes that embrace your body or the décor that adorns your home, each Alora product is a story woven with passion, art, and the spirit of India.